Major congratulations are in order to eighteen-year-old Bronny James as he lands a lucrative NIL endorsement deal with Nike.
The teenager said in a statement regarding his deal:
“For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me.”
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And the family legacy started with NBA Los Angeles Lakers great, LeBron James when he signed a lifetime deal with Nike in 2015. The elder James recently opened The LeBron James Innovation Center at Nike’s Oregon headquarters and Bronny hopes to continue supporting the LeBron James Family Foundation and positively impacting communities that matter most to him.
Although this might be Bronny’s most lucrative NIL deal, it is not his first. The talented athlete signed his first NIL deal with PSD Underwear. PSD, which stands for “Pants Saggin Dezign.” The underwear company is known for partnerships with professional athletes, including Ja Morant, Jimmy Butler, and Chase Elliott. Bronny is the youngest athlete/entrepreneur to partner with the well-known underwear brand.
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Source: BCK
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